With 17 bar, pub and restaurant brands in its portfolio, Mitchells & Butlers is one of the largest operators in the industry. Premium Country Pubs (PCP) needed a clear positioning and distinctive identity, elevating the level of their creative output so that it better represented the ambience and elegance of their offering.
Developing a solid strategic platform for the creative to work from, visually and tonally, the brand was transformed to communicate the 'special moments' consumers had when in a PCP pub.
Role: Art Direction / Design